Business Development Representative (Outsourced Accounting Services)

We are seeking a highly motivated and consultative Business Development Representative (BDR) to generate and qualify new business opportunities for our Outsourced Accounting services offering within the United States market.

This role focuses on engaging senior finance stakeholders (CFOs, Controllers, Finance Leaders) to assess their current accounting environment and identify opportunities for outsourcing, process optimization, and financial transformation.

You will play a critical role in building a high-quality pipeline and positioning Outsourced Accounting department as a strategic growth enabler rather than a cost-cutting exercise.

As a Platinum Sage Partner, TydeCo US and our partner entities TydeCo PTY LTD and TydeCo U PTY LTD specialize in delivering cutting-edge ERP and HRP solutions such as Sage 300 Cloud and Sage Intacct. We also offer Outsourced Accounting solutions to help clients streamline financial operations and scale with confidence. Our dedication to innovation, excellence, and client success ensures businesses not only adopt our solutions but thrive in competitive markets. If you're ready to lead in a fast-paced, high-impact environment, we invite you to be part of our journey.

TydeCo US operates virtual offices across these regions, providing flexibility while maintaining strong team connectivity. This is a South Africa-based role aligned with US time zones (EST/CST/PST). This position follows an 8-hour workday which can typically run from 2:00 PM – 11:00 PM SAST. There is flexibility to adjust hours as needed to participate in onsite visits, internal meetings to complete the full workday in standard South African time zones as required.

The role will report to the Business Development Manager. This position is a hybrid role and can be based in Durban, Cape Town, or Gauteng and may require occasional travel to the other regions as needed.

Key Responsibilities

Global Support

This role operates within a global framework, requiring availability to support teams and meet deadlines across different time zones with international partners.

Lead Generation & Prospecting

Execute outbound prospecting campaigns targeting US-based companies (mid-market focus)

Engage prospects via phone, email, and LinkedIn Sales Navigator

Follow up on inbound leads and marketing-driven enquiries

Lead Qualification & Discovery

Conduct discovery conversations to asses current accounting systems and processes, reporting challenges and inefficiencies, resource constraints and scalability issues.

Identify key buying triggers (growth, funding, system dissatisfaction, leadership change)

Qualify opportunities using MEDDICC, BANT, or CHAMP

Value Proposition & Positioning

Position CaaS as a strategic solution that enhances financial visibility, strengthens reporting capabilities, scales finance operations, and provides access to experienced accounting professionals.

Translate operational pain into business outcomes and ROI

Meeting Booking & Pipeline Development

Schedule qualified discovery sessions or system reviews for SAEs/Consultants

Ensure high-quality handovers with clear documentation

Maintain a strong and consistent pipeline

Pipeline Management & CRM

Maintain CRM accuracy (Salesforce / HubSpot)

Track outreach, engagement, and opportunity progression

Report on performance metrics and pipeline contribution

Collaboration with Sales & Marketing

Work closely with Marketing on US-focused campaigns

Provide feedback on messaging and market response

Align with SAEs on account targeting and outreach strategies

Cross-Functional Collaboration

Partner closely with Marketing on U.S.-focused CAAS campaigns, outreach strategies, and lead generation initiatives.

Provide feedback regarding campaign messaging, prospect engagement, and market response trends.

Collaborate with Sales Account Executives and Consultants on account targeting, prospect strategy, and opportunity development.

Work with consulting and delivery teams to understand customer success stories, implementation outcomes, and industry-specific use cases.

Support alignment between sales, marketing, and delivery teams to ensure a consistent and client-focused experience.

Key Attributes

Strategic Thinker with Strong Business Acumen

Ability to see the big picture, understand market dynamics, and anticipate client needs.

Excellent Verbal Communication

Strong communicator who can effectively engage prospects, articulate complex value propositions, and build rapport with key stakeholders.

Goal-Oriented & Self-Driven

Demonstrates initiative and resilience in a fast-paced environment. Results-driven with a focus on exceeding lead generation and sales targets. You are proactive in seeking out opportunities and are relentless in your pursuit of success.

Tech-Savvy & CRM Proficient

Deep understanding of CRM systems (e.g., Salesforce, HubSpot) and experience using sales engagement tools to drive productivity and effectiveness to track, manage and optimize sales pipeline.

Adaptability & Resilience

Thrive in a relaxed yet highly competitive environment, managing multiple priorities and meeting tight deadlines. Keeps up-to-date with market and industry trends, continuously refining outreach strategies for maximum effectiveness.