Creative Strategist (Paid Social / Performance Creative)
Huzzle is hiring a remote Creative Strategist to build and operate a data-driven creative engine for paid social campaigns. The role involves analyzing performance data, designing testing frameworks, and writing briefs for production teams.
Can a South African apply?
The employer’s own job board lists this role’s eligible location as:
South Africa (remote)
Taken from the structured location field on the employer’s job board, not from the wording of the advert, when we last checked it on 2026-09-09. Employers change eligibility without notice — the employer’s page is the authority, not this one.
What it pays
Not published. This posting states no figure, and we do not estimate one. Ask during the first conversation.
The full posting
Reproduced from the employer’s own listing, unedited.
Read the posting in full · 588 words
About Huzzle
At Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member.
Role TypeFull-time
EngagementIndependent Contractor
Job Summary
We’re hiring a Creative Strategist to build and operate a systematic, data-driven creative engine that improves ad performance across multiple home improvement client accounts.
This role sits between
performance data and creative production . You will diagnose why ads succeed or fail, design structured creative testing frameworks, and translate insights into detailed briefs for production teams.
You will
not manage ads, edit videos, or run client calls . Instead, your focus will be building a repeatable creative system that continuously improves CPL, creative performance, and account stability .
This is an ideal opportunity for someone with strong paid social creative strategy experience who enjoys combining analytics, consumer psychology, and structured experimentation to drive measurable results.
Key Responsibilities
Analyse performance across multiple paid social campaigns for home improvement clients.
Diagnose creative performance issues using data points such as hook rate, CTR, thumb stop rate, watch time, frequency, and CPL trends .
Identify the
psychological drivers behind winning creatives including transformation, safety, status, and esteem.
Design
structured creative testing frameworks including hook testing, angle testing, and CTA testing.
Develop new creative angles and messaging based on market sophistication and audience awareness stages.
Write
detailed creative briefs for videographers and editors , ensuring production teams execute with clarity.
Analyse test results and iterate creative direction based on performance evidence.
Identify patterns and winning strategies across multiple client accounts and industries.
Document insights and maintain a
shared creative knowledge system .
Collaborate closely with media buyers and production teams to improve overall account performance.
Must haves
Proven experience improving paid social performance through creative strategy , not just media buying or copywriting.
Strong ability to analyse
Meta Ads performance at the creative level (CTR, hook rate, watch time, frequency, CPL trends).
Experience building
structured creative testing frameworks rather than relying on ad-hoc idea generation.
Ability to clearly diagnose
why ads succeed or fail using data insights .
Experience writing
detailed creative briefs for video production teams .
Strong understanding of
consumer psychology and emotional buying drivers .
Ability to identify
patterns across multiple accounts and industries , not just single campaigns.
Clear, structured communication skills with the ability to translate insights into actionable creative direction.
Strong ownership mentality with accountability for performance outcomes.
Nice to Have
Experience working in a performance-focused paid social agency environment .
Background in
high-ticket or local service industries (home improvement, solar, roofing, property, kitchens, etc.).
Experience analysing creative metrics like
Hook Rate, Thumb Stop Rate, Watch Time, CTR, and Frequency .
Experience managing
high-volume creative testing environments with frequent launches.
Understanding of
market sophistication and awareness stages .
Experience identifying and developing
unique mechanisms or differentiated offers .
Familiarity with
first-party data environments and creative-led targeting strategies .
Experience documenting insights and building internal knowledge systems using tools like
Notion
.
Comfort using
AI tools such as ChatGPT or Claude to accelerate research and ideation.
Fully RemoteWork from anywhere with international teams
Peer CommunityConnect with high-performing professionals in our network
Ongoing SupportReceive guidance from Huzzle before and after placement
Tailored CompensationSalaries vary by client and candidate preference — we’ll match you with options that fit your goals
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