Marketing & Demand Generation Manager

Welcome to Huble 👋. Huble is a global HubSpot consultancy helping mid-market and enterprise organisations transform marketing, sales, service, and CRM operations.

We combine strategic consulting, technical implementation, creative services, and data expertise to help organisations improve how they attract, convert, and retain customers.

With teams across multiple regions, Huble partners with ambitious organisations looking for a commercially-minded and strategically capable growth partner.

📓About the role

The Marketing & Demand Generation Manager turns marketing strategy into pipeline. This is a hands-on, execution-focused role covering campaign delivery, content, demand generation programmes, and marketing operations for their region.

The role works closely with the regional Commercial Director on priorities and with the Fractional CMO on strategic alignment, translating business goals into day-to-day marketing execution.

This role suits someone equally comfortable writing a blog post, briefing a paid campaign, building a nurture flow, and pulling together a pipeline report.

The Marketing & Demand Generation Manager reports to the Commercial Director for their region, with a dotted line into the Fractional CMO.

🚀 Key Responsibilities

1. Campaigns

Develop campaign concepts and bring them to life end-to-end

Own campaign execution across channels including email, web, paid, social, and events

Review campaign performance and iterate based on results

2. Content & Thought Leadership

Own content strategy and planning for the region

Write and produce blog posts, long-form content, case studies, and customer stories

Develop whitepapers, reports, and guides

Write website copy and landing pages

Produce sales enablement content

Support executive and founder thought leadership

3. Demand Generation & Website Conversion

Contribute to demand generation strategy and forecasting

Manage channel performance across owned and paid channels

Drive lead and account acquisition

Build and manage lifecycle and nurture programmes

Contribute to website conversion optimisation and experimentation

4. Paid Media & ABM

Contribute to paid media and account-based marketing strategy

Support target account selection and orchestration

Iterate on ad creative and messaging

Own paid performance reporting

5. Events

Support planning and delivery of owned events, webinars, and third-party events and sponsorships

Own event messaging and creative direction alongside the Designer

Analyse event performance and report on ROI

6. Social & Committee

Contribute to organic social strategy

Plan platform-specific content

Own day-to-day posting and scheduling

7. Sales Alignment & Enablement

Define and manage lead quality standards

Support buying group engagement

Develop sales enablement materials alongside the Commercial Director

Run feedback loops between sales and marketing

8. CRM, Data & Marketing Operations

Own CRM ownership and hygiene for marketing

Manage marketing automation

Maintain data governance and quality

Own attribution and reporting

Build dashboards and surface insights

Manage marketing tools and platforms

9. Reporting

Own weekly and monthly revenue reporting and comms for the region

Support long-form video and webinar performance analysis

⚡️Success Metrics (Indicative):

Core KPIs

Marketing-generated pipeline and sales prospects for the region

Additional KPIs

Campaign and channel performance against target

Content output and quality

Event ROI

Lead quality and conversion through the funnel

CRM data health and reporting accuracy

🏗️ To excel in this role, you should have the following

Experience in a B2B marketing or demand generation role, ideally in SaaS, Technology, CRM, Consulting, or Digital services

Hands-on experience running multi-channel campaigns from concept through to performance review

Strong content skills, comfortable writing blogs, case studies, and website copy

Experience with HubSpot CRM and Marketing Hub, or equivalent platforms

Understanding of paid media, ABM, and lifecycle and nurture programmes

Comfortable owning reporting, attribution, and dashboarding

Experience working closely with sales teams on lead quality and enablement

⚡️ These personal qualities are key to your success

The ideal candidate will be

A true generalist, happy moving between strategy, writing, and data in the same day

Highly organised and able to manage multiple campaigns and channels at once

Proactive and accountable, with strong follow-through

Commercially minded, always tying activity back to pipeline

Comfortable working closely with senior stakeholders across sales and leadership

🚀 Here is a typical week at glance

Campaign planning, briefing, and execution

Content creation and review

Demand gen and paid channel management

CRM, reporting, and dashboard maintenance

Coordination with the Commercial Director and sales team

Check-ins with the Fractional CMO on strategic alignment

🎁 As part of the remuneration package, you will receive the following

🌍 Remote work - Enjoy the freedom of remote work within the country of employment.

🔌 Loadshedding support - We provide a power station to help you during load shedding.

🪑 Home office budget - Create your optimal workspace with a budget for a desk and chair.

💻 IT Equipment - Choose between a MacBook or Windows laptop, plus a monitor and mouse.

🌴 Generous annual leave - Take advantage of 18 days of annual leave, plus 2 extra days for special occasions like your birthday.

🧘 Flexible schedule - We understand and accommodate your personal needs, whether it's for leisure or family commitments.

👕 Huble Swag - Show off your Huble pride with our awesome swag.

🏥

Medical Aid -

Get subsidized cover on your health related needs.

🛣️

Interview Process

Video Call (20 min)

1st Interview (30 min)

Take Home Assessment

Presentation Interview (60 min)

Final Interview (30 min)

🤝 Keen to Huble with us?

If you are ready to take on this exciting opportunity and join our team, we would love to hear from you. Apply today and let's Huble together!

NB -

Please note that candidates must have the legal right to work and current residency in South Africa.

Please note that we have not enlisted the help of external recruiters for this role. If contacted by someone outside of Huble who does not have the @hubledigital.com email domain, please inform us immediately. Thank you!