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Account Manager (YouTube Strategy SA/LATAM)

Somewhere Agency Mid Marketing & Content

Account Manager (YouTube Strategy) role focused on growing YouTube channels through data-driven content strategy, audience development, and channel optimization. Responsibilities include developing growth strategies, analyzing performance, SEO optimization, and collaborating with creative teams. Requires proven experience in YouTube management and analytics.

Can a South African apply?

The employer’s own job board lists this role’s eligible location as:

South Africa, LATAM (Remote)

Taken from the structured location field on the employer’s job board, not from the wording of the advert, when we last checked it on 2026-09-15. Employers change eligibility without notice — the employer’s page is the authority, not this one.

What it pays

Not published. This posting states no figure, and we do not estimate one. Ask during the first conversation.

The full posting

Reproduced from the employer’s own listing, unedited.

Read the posting in full · 454 words

Account Manager (YouTube Strategy)

We are looking for an experienced YouTube Account Manager / Strategist to lead the growth and performance of YouTube channels through data-driven content strategy, audience development, and channel optimization. This role goes beyond video production—you'll be responsible for building and executing YouTube growth strategies that increase views, subscribers, watch time, and overall channel performance.

The ideal candidate has hands-on experience managing YouTube channels, understands the YouTube algorithm (including Shorts), and has a proven track record of growing channels through strategic planning, analytics, SEO, and content optimization.

Key Responsibilities

  • Develop and execute comprehensive YouTube growth strategies.
  • Manage YouTube channels from content planning through publishing and optimization.
  • Analyze channel performance using YouTube Analytics and recommend improvements.
  • Conduct keyword research and optimize titles, descriptions, tags, playlists, and metadata for SEO.
  • Develop content calendars based on audience insights, trends, and business goals.
  • Create strategies for both long-form videos and YouTube Shorts.
  • Collaborate with editors, designers, scriptwriters, and content creators to ensure content aligns with channel objectives.
  • Optimize thumbnails, video packaging, and publishing strategies to improve click-through rates.
  • Monitor audience retention, watch time, engagement, and subscriber growth, making data-driven recommendations.
  • Stay up to date with YouTube algorithm changes, platform updates, and emerging best practices.
  • Prepare regular performance reports and present actionable insights to stakeholders.

Required Qualifications

  • Proven experience managing and growing YouTube channels.
  • Strong understanding of YouTube Analytics, YouTube Studio, and channel optimization.
  • Experience developing YouTube content strategies that drive measurable growth.
  • Knowledge of YouTube SEO, keyword research, metadata optimization, and audience retention.
  • Experience managing YouTube Shorts strategies and understanding short-form content performance.
  • Excellent project management and communication skills.
  • Ability to interpret analytics and translate data into actionable recommendations.
  • Experience collaborating with cross-functional creative teams.

Preferred Qualifications

  • Experience working with content creators, agencies, or digital media brands.
  • Familiarity with creator economy trends and audience growth strategies.
  • Experience with thumbnail optimization and A/B testing.
  • Knowledge of social media marketing beyond YouTube.
  • Experience using tools such as TubeBuddy, vidIQ, Google Analytics, Notion, Trello, Asana, ClickUp, or similar project management platforms.

Key Skills

  • YouTube Strategy
  • Channel Growth
  • YouTube Analytics
  • YouTube SEO
  • Content Strategy
  • Audience Development
  • YouTube Shorts
  • Video Publishing
  • Thumbnail Optimization
  • Content Planning
  • Data Analysis
  • Performance Reporting
  • Project Management
  • Stakeholder Communication

What Success Looks Like

  • Consistent growth in subscribers, watch time, and video views.
  • Improved audience retention and click-through rates.
  • Successful execution of long-form and Shorts content strategies.
  • Data-driven recommendations that positively impact channel performance.
  • Strong collaboration with creative teams to deliver high-performing YouTube content.

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