B2B Marketing Manager

B2B Marketing Manager

TypeFull-Time Remote Direct Contractor

ScheduleUS Eastern Standard Time (EST) Alignment (Minimum 4 hours daily EST overlap required)

The Vision for the Role

Sit on a live working session with the founder, take a whiteboarded strategy or verbal direction, and own execution all the way to publication. We are seeking a high-executing Marketing Implementer / Generalist who understands effective marketing principles and knows how to leverage modern AI tools (Claude, LLMs, and custom AI agents) to streamline quality control, asset creation, and campaign execution—taking daily marketing operations entirely off the founder's plate.

About the Target Audience & Buyer

Our firm is a US-based fractional HR and people-ops consulting agency. Our target buyers are corporate leadership, venture-backed startups, and growth-stage companies —specifically Heads of HR, Chief People Officers, COOs, and CFOs .

This requires a sophisticated, highly polished B2B marketing approach. You must understand how to tailor messaging, tone, and campaign execution to resonate with high-level corporate executives rather than a B2C or general SMB audience.

Key Responsibilities & Ownership

1. Video & Asset Quality Control (AI-Driven)

- QA Management & Editor Feedback: Serve as the primary quality controller for our full-time video editor (who handles both video cuts and graphic design). Review draft assets against brand standards, provide specific fix notes, and leverage AI agents to accelerate asset QA so the founder does not need to be involved.

- Claude & AI-Assisted Copywriting: Utilize Claude and LLMs to expand founder ideas into clean, professional post copy, captions, carousel text, and newsletter emails matching our executive brand voice.

- AI-Assisted Design Adjustments: Prompt and utilize our internal AI agents to assist with design tweaks, layout adjustments, and visual asset polish (focusing on AI leverage and marketing efficacy over manual design tool mastery).

2. Multi-Channel Publishing & Email Execution

- Content Scheduling: Maintain and execute a consistent posting calendar across LinkedIn, Instagram, YouTube, and TikTok using our social scheduling software.

- Email Marketing & Sequences: Set up, test, and schedule email newsletters and automated outbound email sequences to ensure consistent follow-ups.

3. CEO LinkedIn Community Management

- Profile Management: Monitor comments and DMs on our CEO’s personal LinkedIn profile.

- Engagement & Lead Surface: Engage with target buyer accounts (HR leaders, COOs, CFOs), run engagement lists, and draft context-aware responses for approval to turn interactions into qualified conversations.

4. Landing Pages & Paid Social Campaign Execution

- Landing Page Assembly: Build and update high-converting landing pages from copy and assets provided, leveraging internal AI agents and site builders (no heavy developer skills required).

- Paid Social Monitoring: Run, monitor, and execute Meta and LinkedIn paid ad campaigns under founder direction—testing basic creative variations, tracking email sequence health, and reporting weekly performance numbers.

5. Reporting & Calendar Hygiene

- Weekly Operating Report: Deliver a weekly one-pager detailing what shipped, what is live, what is stuck, and key lead metrics.

- Pipeline Tracking: Keep content calendars and outbound touchpoints current so no campaign stalls.

Qualifications & Requirements

- Marketing Principles & Execution: 3+ years of hands-on marketing execution for a small B2B team, agency, or professional services firm, backed by a strong foundational understanding of what makes marketing effective.

- B2B / Corporate Audience Focus: At least 1 year of direct experience marketing to a corporate B2B audience (preferably targeting HR, Operations, or Finance executives in tech/startup ecosystems).

- AI Tool Mastery (Claude Focus): Deep expertise using Claude, ChatGPT, and AI agents to write, edit, QA video/graphic assets, and streamline marketing workflows.

- Communication & Detail: Flawless written English with the ability to edit to an established executive voice. Extremely high attention to detail for quality control.

- Working Style: Comfortable on camera during working sessions, absorbs fast verbal direction, and independently manages deadlines without reminders.

- Nice-to-Have: Background in professional services/consulting, experience with HubSpot CRM/marketing automation, and basic ad management experience.