Cold Calling Virtual Assistant

We are hiring a Cold Calling Virtual Assistant to support a growing business brokerage company that connects business owners interested in selling with private equity firms. This is a fully remote, part-time role focused primarily on outbound cold calling, lead engagement, and initial qualification.

The ideal candidate is confident, professional, persuasive, and highly comfortable speaking with business owners over the phone. Strong English communication skills are highly desirable, as the role involves speaking directly with business owners in the US market. The successful candidate should be comfortable working independently, handling rejection, and maintaining a professional and genuine tone throughout high-volume outbound calls.

Key Responsibilities

Cold Calling & Lead Generation

• Make outbound cold calls to business owners using leads provided through the company's custom CRM.

• Introduce the company and engage business owners in conversations regarding the potential sale of their business.

• Build rapport quickly and establish credibility with business owners.

• Use a confident, natural, and conversational approach rather than relying solely on a scripted sales pitch.

• Handle objections, questions, and rejection professionally.

• Identify business owners who may have an interest in selling their company.

• Generate qualified opportunities for the next stage of the sales process.

• Maintain consistent calling activity throughout assigned working hours.

Lead Qualification & Handover

• Conduct initial conversations with business owners to determine their level of interest.

• Gather relevant information during calls to establish whether a potential lead is suitable.

• Accurately record call outcomes and relevant information in the company's custom CRM.

• Schedule or facilitate the next step when a business owner is interested.

• Hand qualified opportunities over for an introductory call between the business owner and the relevant private equity firm.

• Follow established qualification criteria and processes after training.

Client & Prospect Communication

• Communicate professionally and confidently with US-based business owners.

• Maintain a genuine, personable, and trustworthy tone during conversations.

• Adapt communication style to different business owners and industries.

• Clearly explain the purpose of the call and respond appropriately to questions.

• Represent the company professionally during every interaction.

• Work primarily with business owners in industries such as HVAC, plumbing, roofing, and other service-based businesses.

Administrative & CRM Support

• Work from lead lists assigned through the company's custom CRM.

• Keep lead statuses and call outcomes accurately updated.

• Record relevant information from conversations.

• Follow the company's established workflows and calling processes.

• Maintain organized and accurate records of all prospect interactions.

• Learn and consistently follow company-specific terminology and qualification processes.

Required Qualifications

• 3+ years experience in cold calling, telemarketing, outbound sales, lead generation, appointment setting, or a similar client-facing role.

• Strong verbal communication skills in English.

• Clear, professional, and confident telephone manner.

• Neutral or minimal accent suitable for communicating with US-based business owners.

• Ability to build rapport quickly over the phone.

• Comfortable making a high volume of outbound calls.

• Ability to handle rejection and objections professionally.

• Strong interpersonal and relationship-building skills.

• Professional maturity and confidence when speaking with business owners.

• Ability to work independently and take direction during onboarding and training.

• Strong attention to detail when recording lead and call information.

• Reliable and consistent attendance during scheduled calling hours.

Preferred Qualifications

• Experience with US-based customers, prospects, or businesses.

• Previous experience in B2B cold calling or sales.

• Experience calling business owners or senior decision-makers.

• Experience within sales, business development, lead generation, or appointment setting.

• Previous experience working with HVAC, plumbing, roofing, home services, or other similar industries.

• Familiarity with private equity, business brokerage, mergers and acquisitions, or business sales.

• Experience working with a CRM system.

• Previous experience working remotely for a US-based company.

Required Skills & Tools

• Excellent spoken English and telephone communication skills.

• Strong cold calling and prospecting abilities.

• Rapport-building and conversational sales skills.

• Objection handling and active listening.

• Lead qualification and appointment-setting skills.

• Basic CRM proficiency and willingness to learn a custom CRM.

• Reliable internet connection suitable for VoIP calling.

• Ability to work with a US-based VoIP phone system.

• Computer suitable for remote work.

• Comfortable learning industry-specific terminology during training.

Schedule & Pay

• Part-Time position; Monday - Friday 9 AM - 1 PM Eastern time (EDT).

• Fully remote role for a US-based company

• Pay ranges from R7,000 - R8,000 per month depending on skills and experience.

• Annual raises and confirmed holidays.

System Requirements

• Internet speed of at least 20 Mbps.

• Computer with a 2.4 GHz processor or higher.

• 8 GB of RAM or higher.

• Windows 10 or newer, or Mac OS X 10.10 or newer.

• HD 720p webcam.

• Headset with a microphone.

Benefits

• Fully remote work from South Africa.

• Consistent part-time schedule.

• Opportunity to work directly with a growing US-based business.

• Training provided on the company's custom CRM, processes, terminology, and qualification criteria.

• Access to a US-based calling number/VoIP system at no additional cost.

• Opportunity for additional work as the company scales its virtual assistant team.

• Work directly with a growing business brokerage operation connecting business owners with private equity firms.

If you are a confident, professional, and personable communicator who enjoys cold calling and knows how to build genuine connections with business owners, apply to join the team!

Eligible locationsSouth Africa