CRO / Commercial Director

Commercial Director / Chief Revenue Officer (CRO)

LocationRemote

CompensationMarket-aligned / Open for the right candidate

Start DateASAP

IndustryM&A, Manufacturing

About the Opportunity

We’re seeking a growth-driven Commercial Director / Chief Revenue Officer (CRO) to lead and scale revenue operations across our companies’ diverse portfolio of businesses. This is a senior-level, high-ownership role with direct impact on revenue strategy, team development, and overall business growth.

You’ll be responsible for building a world-class revenue organization from the ground up—including SDRs, marketing, sales, and account management—while implementing the systems and structure needed to support a rapidly growing B2B and B2C operation.

This role reports directly to the Founder and will serve as a key thought partner across multiple verticals and business units.

Two Main Businesses

• Flooring Installation Company

• Targeting relationships with retailers, designers and builders

• Custom Entry Wood Door Manufacturer

• Currently D2C focused, aiming to expand B2B relationships

• Will also be acquiring a millwork company with wholesale and custom business segments

What You'll Do

Strategy & Leadership

- Develop and own the overall revenue growth strategy across multiple businesses and verticals

- Design and implement scalable systems for lead generation, conversion, onboarding, and client retention

- Collaborate with leadership to define quarterly and annual revenue goals, GTM plans, and strategic initiatives

- Translate vision into clear execution roadmaps and revenue playbooks

Team Building & Management

- Onboard, and manage a team of SDRs, Account Executives, marketers, and account managers

- Train and coach team members on prospecting, consultative sales techniques, objection handling, and closing

- Create KPIs and performance dashboards for individual and team accountability

- Foster a high-performance, metrics-driven, and collaborative culture

Sales & Revenue Operations

- Develop and refine sales scripts, workflows, and outreach strategies

- Build and manage inbound and outbound funnels in partnership with the marketing team

- Drive the entire sales cycle—from lead qualification to deal closing—across high-value B2B contracts

- Implement and optimize CRM systems, sales automation tools, and reporting structures

- Analyze funnel performance and identify bottlenecks and opportunities for improvement

What We're Looking For

- 7–15+ years of experience in sales or revenue leadership roles, ideally in fast-growing B2B and D2C environments

- Proven ability to build revenue teams from scratch , including SDRs, AEs, and RevOps support

- Demonstrated track record of closing six- and seven-figure deals in both outbound and inbound contexts

- Strong grasp of modern marketing and sales tooling , including CRM platforms, automation tools, and pipeline analytics

- Excellent written and verbal communication skills in English —you’ll be leading client-facing and internal teams

- Ability to thrive in fast-paced, entrepreneurial settings with limited structure

- Based in South Africa or Latam , with the flexibility to work partial U.S. business hours

Bonus Points

- Experience selling into U.S. or international markets

- Background in M&A, private equity, or portfolio-based business models

- Exposure to B2C, D2C, or hybrid revenue models

- Experience with HubSpot, Salesforce, Apollo, or similar sales enablement platforms

Why Join Us

This is a rare opportunity to step into a foundational leadership role at a growing, impact-driven company. You’ll be given autonomy, resources, and the runway to build a high-performing revenue engine that drives growth across multiple businesses. If you're an ambitious sales leader who thrives in dynamic environments and wants to leave a lasting mark—this is your moment.