LinkedIn Ads Specialist

LinkedIn Ads Specialist (B2B Lead Generation & Campaign Management) – Remote | EST Hours

Position Type

Full-Time, Remote

Working Hours

EST Time Zone

Location

Remote — Pakistan, LATAM, South Africa, Philippines Preferred

About the Role

At Pavago, one of our clients is hiring a LinkedIn Ads Specialist to manage and optimize paid LinkedIn campaigns across a portfolio of 10–15 client accounts .

This is a hands-on, performance-focused role for someone who understands how to generate measurable

B2B leads through LinkedIn Ads

and can confidently manage multiple campaigns and clients simultaneously.

You’ll take ownership of

LinkedIn Ads strategy and execution

B2B audience targeting

Campaign optimization

Lead generation and lead quality

Performance reporting

A/B testing

Client communication

Budget and ROAS management

If you have strong

LinkedIn Campaign Manager experience and enjoy using data to continuously improve B2B advertising performance, this role is a strong fit.

What You’ll Own

LinkedIn Ads Strategy & Execution

Build, launch, and manage LinkedIn Ads campaigns across 10–15 client accounts

Develop targeting strategies based on

Ideal Customer Profiles (ICPs)

Buyer personas

Job titles and seniority

Industries and company characteristics

Funnel stages

Conduct market and competitor research to strengthen campaign positioning

Test different campaign formats, creatives, messaging, and ad variations

Structure campaigns for efficient B2B lead generation and scalable performance

Ensure campaigns align with client objectives, budgets, and KPIs

Campaign Optimization & Performance

Monitor campaign performance across active accounts

Track and analyze

Cost per Lead (CPL)

Click-Through Rate (CTR)

Conversion Rate

Return on Ad Spend (ROAS)

Lead volume

Lead quality

Engagement

Optimize

Bids

Budgets

Audiences

Targeting

Placements

Creatives

Campaign structure

Run structured A/B tests to improve performance

Identify underperforming campaigns and take corrective action

Find opportunities to scale successful campaigns

Audience Research & B2B Targeting

Research target markets, industries, companies, and decision-makers

Translate client ICPs into effective LinkedIn targeting strategies

Identify new audience segments and expansion opportunities

Analyze audience performance and refine targeting based on campaign data

Continuously improve lead quality through smarter segmentation and testing

Reporting & Analytics

Prepare weekly and monthly client performance reports

Maintain clear campaign dashboards and documentation

Translate advertising data into actionable recommendations

Report on

Lead generation

Lead quality

CPL

Conversion performance

Pipeline contribution

Campaign ROI

Clearly explain what is working, what needs improvement, and what should be tested next

Client Communication & Account Management

Communicate directly with clients regarding

Campaign goals

Budgets

Performance

KPIs

Optimization strategies

Present campaign results and recommendations professionally

Proactively communicate performance concerns and opportunities

Maintain accountability across multiple client accounts

Build strong client relationships through responsiveness, transparency, and consistent execution

Cross-Functional Collaboration

Work with creative, copywriting, and strategy teams to improve campaign performance

Provide data-backed recommendations for

Ad creative

Messaging

Offers

Landing pages

Ensure campaign strategy remains aligned with broader client marketing objectives

Continuous Improvement

Stay current with LinkedIn advertising updates, features, and best practices

Research new

Targeting strategies

Campaign formats

Optimization methods

B2B advertising trends

Continuously improve internal campaign workflows and reporting processes

Test new approaches to improve efficiency, lead quality, and overall performance

Required Experience & Skills

Must-Have Requirements

Proven hands-on experience managing and optimizing

LinkedIn Ads

Strong proficiency with LinkedIn Campaign Manager

Experience managing

multiple advertising accounts or client portfolios

Strong understanding of

B2B lead generation

Experience optimizing campaigns based on

CPL

CTR

Conversion rates

ROAS

Lead quality

Strong analytical skills with the ability to translate campaign data into actionable decisions

Experience with audience targeting, campaign testing, and budget optimization

Excellent written and verbal English communication skills

Strong organizational and time-management abilities

Ability to independently manage multiple campaigns and priorities

Availability to work during

EST hours

Preferred Experience

2+ years of digital advertising experience , with a strong focus on LinkedIn Ads

Agency or multi-client advertising experience

Client-facing account management experience

Experience advertising for

B2B companies

SaaS businesses

Professional services organizations

Familiarity with Google Ads or Meta Ads

Experience working with lead-generation funnels and conversion tracking

Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required

What Makes You a Strong Fit

You make optimization decisions based on data rather than assumptions

You understand how LinkedIn Ads differs from consumer-focused paid media

You can manage 10–15 accounts without losing attention to detail

You understand the difference between generating leads and generating qualified B2B leads

You’re comfortable communicating performance results directly to clients

You proactively identify problems and optimization opportunities

You’re highly organized and disciplined with campaign management

You take ownership of both campaign outcomes and client satisfaction

What a Typical Day Looks Like

You may start your day by reviewing performance across your client portfolio, identifying campaigns with changes in CPL, CTR, conversions, or lead quality.

Throughout the day, you’ll adjust budgets and bids, refine audience targeting, launch new creative tests, conduct competitor research, and analyze campaign performance.

You’ll also prepare reports, communicate recommendations to clients, and collaborate with creative and strategy teams on new campaigns and optimization opportunities.

In short

you ensure LinkedIn Ads campaigns consistently generate measurable B2B outcomes while maintaining strong campaign execution and client satisfaction.

Key Metrics for Success

Lead generation volume

Lead quality

Cost per Lead (CPL)

Return on Ad Spend (ROAS)

Conversion rate

Click-Through Rate (CTR)

Campaign performance improvement over time

Successful A/B testing and optimization

Client satisfaction and retention

Timely and accurate reporting

Consistent campaign execution across the client portfolio

Why This Role Stands Out

Direct ownership of LinkedIn Ads across a diverse client portfolio

Strong exposure to B2B performance marketing

Opportunity to manage 10–15 active client accounts

High ownership over strategy, execution, optimization, and reporting

Direct client communication and measurable impact

Fully remote environment

Opportunity to grow into

Senior Paid Media Specialist

Performance Marketing Manager

Paid Media Lead

B2B Growth Marketing

Interview Process

Initial Screening Call

Technical Interview

Practical Campaign Scenario / Optimization Task

Final Interview with Leadership or Client

Offer & Onboarding

Apply Now

If you have hands-on experience with LinkedIn Campaign Manager , understand B2B lead generation , and know how to optimize campaigns for CPL, lead quality, conversions, and ROAS, we’d love to hear from you.

Apply today and help build and scale high-performing LinkedIn advertising campaigns across a growing portfolio of B2B clients.

ImportantSpark Hire Video Interview

As part of our application process, qualified candidates will be invited to complete a one-way video interview through Spark Hire .

This gives you an opportunity to introduce yourself, highlight your relevant LinkedIn Ads and B2B campaign experience, and explain why you’re a strong fit for the role.

Please complete your Spark Hire interview promptly after receiving the invitation. Candidates who do not complete the video interview may not move forward in the hiring process.

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