Outbound Marketing Specialist

Outbound Marketing Specialist (B2B Lead Generation, LinkedIn & Cold Email) – Remote | EST Hours

Position Type

Full-Time, Remote

Working Hours

U.S. Business Hours (EST)

Location

Remote — LATAM, South Africa, Pakistan & Eastern Europe Preferred

About the Role

At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute scalable B2B outbound systems targeting high-value prospects.

This is a hands-on, execution-focused role centered around

B2B lead generation

LinkedIn prospecting

Cold email outreach

Prospect research and list building

Multi-channel campaigns

Copywriting and personalization

Pipeline generation

You’ll own the outbound process from prospect identification → outreach → engagement → qualified conversation .

This role is ideal for someone who understands B2B buyer psychology, knows how to build targeted outbound campaigns, and can continuously test and improve messaging based on performance.

What You’ll Own

B2B Outbound Strategy & Campaign Development

Build and execute outbound strategies targeting high-ticket B2B prospects

Develop scalable outbound playbooks, sequences, and prospecting workflows

Design campaigns focused on generating qualified conversations and meetings

Define and refine Ideal Customer Profiles (ICPs)

Test different

Audiences

Messaging angles

Offers

CTAs

Outreach sequences

Continuously improve outbound performance through structured experimentation

Prospect Research & List Building

Build highly targeted prospect lists using tools such as

LinkedIn Sales Navigator

Clay

Apollo

ZoomInfo

Segment prospects based on

Industry

Company size

Geography

Job title

Seniority

Buying signals

ICP fit

You’ll also

Research companies, decision-makers, and relevant buying triggers

Enrich and validate prospect information

Maintain clean and organized prospect databases

Prioritize quality and relevance over simply maximizing list volume

Cold Email & Multi-Channel Outreach

Build and manage outbound campaigns across

Cold email

LinkedIn

Direct prospect engagement

Create personalized outreach sequences for high-value prospects

Manage follow-up cadences to maximize responses

Monitor email deliverability and campaign health

Optimize outreach based on

Positive reply rates

Response rates

Meetings booked

Conversion rates

Use platforms such as

Smartlead, Instantly, Lemlist, Apollo, or similar outreach tools

LinkedIn Outreach & Engagement

Use LinkedIn Sales Navigator to identify and engage target prospects

Execute personalized LinkedIn outreach campaigns

Build relationships with decision-makers through thoughtful engagement

Support founder and company positioning through LinkedIn

Create content designed to attract relevant B2B audiences

Engage with target prospects and communities to increase visibility and trust

Turn LinkedIn engagement into qualified conversations and pipeline opportunities

Outbound Copywriting & Personalization

Write compelling copy for

Cold emails

LinkedIn messages

Connection requests

Follow-up sequences

Campaign CTAs

Lead magnets

You’ll

Personalize messaging based on prospect context and pain points

Develop value propositions that resonate with B2B decision-makers

Test hooks, subject lines, CTAs, and positioning

Improve messaging based on real prospect responses

Balance personalization with scalable execution

Lead Magnets & Conversion Assets

Develop lead magnets and value-driven assets that support outbound campaigns

Identify offers that create a compelling reason for prospects to engage

Test different conversion assets across target audiences

Improve campaign-to-conversation conversion through stronger positioning and offers

CRM & Pipeline Management

Maintain accurate prospect and campaign records

Track conversations and opportunities inside CRM systems such as

HubSpot

Document

Outreach activity

Responses

Follow-ups

Qualified conversations

Pipeline progression

Ensure no high-potential prospect falls through the cracks

Maintain strong CRM hygiene and reporting visibility

Performance Tracking & Optimization

Track and optimize key outbound metrics including

Positive reply rate

Overall response rate

Qualified conversations

Meetings booked

Outreach conversion rate

Pipeline generated

Campaign efficiency

Use campaign data to

Identify winning audiences and messaging

Improve targeting accuracy

Refine outreach sequences

Eliminate underperforming approaches

Scale successful campaigns

What Makes You a Strong Fit

You

Know how to turn cold prospects into genuine B2B conversations

Understand B2B buyer psychology and sales cycles

Are highly proactive and execution-focused

Can build outbound systems without requiring step-by-step direction

Care about pipeline generated — not simply emails sent

Write persuasive, concise, personalized outreach

Think analytically and continuously test your approach

Follow up consistently without losing organization

Thrive in fast-paced, growth-focused environments

Take ownership of results from targeting through conversion

Required Experience & Skills

2+ years of experience in:

Outbound marketing

Lead generation

SDR/BDR

Pipeline generation

B2B prospecting

Strong hands-on experience with LinkedIn outreach

Experience using tools such as

LinkedIn Sales Navigator

Clay

Apollo

ZoomInfo

Experience building and managing cold email campaigns

Strong outbound copywriting and personalization skills

Experience executing multi-channel prospecting campaigns

Strong understanding of

ICP development

Prospect segmentation

Outreach sequences

Lead qualification

B2B sales funnels

Analytical ability to evaluate and optimize campaign performance

Excellent written and spoken English

Ability to work independently during EST business hours

Reliable high-speed internet and professional remote work setup

Nice to Have

Experience working with

High-ticket B2B services

SaaS

Consulting

Agencies

Professional services

Hands-on experience with

Smartlead

Instantly

Lemlist

HubSpot

Outreach automation platforms

Experience with CRM and pipeline management

Experience developing lead magnets and outbound conversion assets

Background in appointment generation or sales pipeline development

Experience building outbound systems from scratch

What a Typical Day Looks Like

You may spend your day

Researching target accounts and decision-makers

Building and enriching prospect lists

Launching cold email and LinkedIn campaigns

Personalizing outreach for high-value prospects

Following up with engaged leads

Creating LinkedIn content and engaging target audiences

Reviewing response and conversion metrics

Testing new messaging and outreach angles

Updating CRM and pipeline records

Refining campaigns based on performance data

In short

You turn targeted B2B prospects into qualified conversations, meetings, and revenue opportunities through disciplined outbound execution.

Key Metrics for Success

Qualified conversations generated

Meetings booked from outbound campaigns

Positive reply rate

Prospect-to-conversation conversion rate

Pipeline generated through outbound

Prospect list quality and ICP accuracy

Email deliverability and campaign health

Follow-up consistency

CRM accuracy

Continuous improvement in campaign efficiency

Why This Role Stands Out

Full ownership of B2B outbound execution

Direct impact on pipeline and revenue generation

Opportunity to build scalable outbound systems from the ground up

Hands-on exposure to modern prospecting and automation tools

High autonomy and measurable performance

Opportunity to work with high-ticket B2B prospects

Fully remote environment

Growth opportunities into

Senior Outbound Marketing Specialist

Growth Marketing Manager

Demand Generation Manager

Business Development Lead

Growth Lead

Interview Process

Initial Phone Screen

Spark Hire Intro Video

Video Interview with Pavago Recruiter

Practical Assessment – Outbound Strategy / Messaging Exercise

Client Interview

Offer & Onboarding

Apply Now

If you know how to build targeted prospect lists, write compelling cold outreach, generate conversations through LinkedIn and email, and turn outbound activity into measurable B2B pipeline , we’d love to hear from you.

This is a strong opportunity for an outbound marketer who wants ownership over the complete process:

ICP → Prospecting → Outreach → Conversation → Meeting → Pipeline

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