Outbound SDR (Email Prospecting)

Outbound Sales Development Representative (Email Prospecting)

Remote | Full-Time

About Us

We are a fast-growing direct mail platform that makes personalized, trackable postal campaigns as easy to launch as an email sequence. Backed by proprietary technology — including real-time lead capture and automated triggered campaigns — we help brands in e-commerce, CPG, retail, wellness, and beyond cut through digital noise and connect with customers in the physical world.

With offices in North America and a client roster that includes leading retail, apparel, and fintech brands, we are scaling aggressively and building the team to match.

About the Role

We have a proven outbound email motion and an ICP we know well. What we need now is someone to execute that motion at volume — and execute it well. This isn't a role where you'll be handed a script and told to dial. You'll be working with pre-built sequences in Apollo, managing an active inbox, and playing a critical role in keeping our founders' calendars full of qualified sales conversations.

The founders will take every qualified call themselves — your job is to make sure those calls are happening consistently. That means sending sharp, targeted outreach to e-commerce and D2C brands, managing replies with confidence, and booking meetings directly onto leadership's calendar.

This is an email-first role to start. As you build product knowledge and demonstrate strong results, there is a clear path toward expanded responsibilities — and the compensation to match.

Key Responsibilities

Outbound Prospecting

• Execute high-volume, targeted outbound email campaigns using pre-built Apollo sequences

• Identify and research target accounts across e-commerce, D2C, non-profit, hospitality, and other priority verticals

• Personalize outreach at scale based on prospect profile, industry, and tech stack (with emphasis on Shopify-based brands)

• Maintain organized prospect lists and ensure data hygiene in Apollo and LinkedIn Sales Navigator

Reply Management & Pipeline Qualification

• Monitor inbound replies and respond quickly, confidently, and accurately

• Qualify or disqualify leads based on defined ICP criteria

• Convert interested replies into booked meetings on the founders' calendars

• Handle objections over email with professionalism and product knowledge

Reporting & Optimization

• Track daily and weekly activity metrics (emails sent, open rates, reply rates, meetings booked)

• Flag underperforming sequences or messaging angles and suggest improvements

• Provide consistent reporting to leadership on pipeline activity

Required Qualifications

• 1–3 years of experience in an outbound SDR, BDR, or appointment-setting role

• Exceptional written English — this is a writing-first role and the quality of your emails is everything

• Hands-on experience with Apollo.io (sequence management, contact sourcing, inbox management)

• Familiarity with LinkedIn and LinkedIn Sales Navigator for prospect research

• Strong ability to manage a high-volume inbox and prioritize replies effectively

• Self-directed and organized — able to hit daily activity targets without constant oversight

• Comfortable working U.S. Eastern Standard Time hours with full-day overlap

Preferred Qualifications

• Prior experience prospecting into e-commerce, D2C, CPG, or retail brands

• Familiarity with Shopify and/or Klaviyo ecosystems

• Background in or exposure to marketing technology, direct mail, or digital advertising

• Experience building or iterating on email sequences, not just executing them

• HubSpot or Salesforce CRM experience

Ideal Candidate Profile

You are a strong writer first and a salesperson second. You understand that a great email is specific, brief, and earns a reply — not one that recites features. You take pride in the quality of your outreach and don't hide behind volume as an excuse for mediocre results.

You are

• Self-directed — you can manage your day, hit your numbers, and flag roadblocks without being micromanaged

• Curious — you take time to understand what you're selling and who you're selling to

• Organized — you keep your Apollo sequences clean, your inbox managed, and your reporting current

• Resilient — outbound is a grind; you know that, and it doesn't slow you down

• Commercially aware — you understand the difference between a qualified lead and a polite non-starter

• Collaborative — you treat the founders' calendars like a resource to protect, not just a target to hit

Compensation & Growth

Base salary per month USD, depending on experience and region + variable compensation available based on activity and meeting targets

This role is structured as a full-time, dedicated position — you will work exclusively for our company. Candidates who perform well have a clear path toward expanded scope, increased variable compensation, and the opportunity to take on qualified sales calls alongside the founders as the team scales.