Utopia is seeking a part-time copywriter to maintain and create on-brand website and social media copy. The role requires native-level English proficiency and a background in copywriting or editorial work.
The employer’s own job board lists this role’s eligible location as:
Durban, South Africa (remote)
Taken from the structured location field on the employer’s job board, not from the wording of the advert, when we last checked it on 2026-09-27. Employers change eligibility without notice — the employer’s page is the authority, not this one.
Not published. This posting states no figure, and we do not estimate one. Ask during the first conversation.
Reproduced from the employer’s own listing, unedited.
Utopia is an ultra-luxury hospitality and lifestyle brand creating a global ecosystem of properties and experiences.
We develop private villa retreats in beautiful locations around the world, each with high-end service.
also offers a wider ecosystem of leisure experiences and services available both to those staying on property and to external visitors.
designs and builds its properties in-house. Our projects span the full journey: from concept and architecture to construction, interiors, landscape, guest experience, and long-term operation. For architects and designers, this means contributing on properties from the ground up, with the ability to influence how each place is planned, built, and experienced. For hospitality professionals, it means collaborating with a brand where service is personal, attentive, and built around each guest’s stay.
We’re a young, ambitious team with high standards and a hands-on approach. We value strong ideas, practical thinking, attention to detail, and people who are ready to take ownership of their part of each project. If you’re interested in architecture, design, hospitality, or guest experience, we invite you to explore opportunities with Utopia.
We're looking specifically for a native English speaker. For a brand like ours, the writing has to feel effortless - every page should read like it was written by someone who simply gets the language, not translated or approximated. You'll take ownership of the site's copy: keeping it fresh, on-brand, and consistent, so we can move faster without waiting on an agency every time something needs updating.
You won't be starting from a blank page: our tone of voice guide and brand strategy are already in place, so you'll have a clear foundation to build on rather than having to define the brand's voice from scratch.
Writing and editing website copy in English, staying true to Utopia's tone of voice
Putting together SEO metadata — meta titles, descriptions, OG text, image alt text
Making sure everything published is accurate and up to date
Writing social media copy across our channels once they launch
Potentially helping rework internal operational documents — including our General SOP
Helping develop basic communication guidelines for the team
Native-level English proficiency and excellent writing skills.
Background in copywriting and/or editorial work
Experience in luxury or hospitality, and a feel for premium/lifestyle tone of voice
An eye for detail
What we offer
Remote, part-time, within CET or SAST time zones. Flexible enough to fit around your schedule, with a clear rhythm for check-ins with the team.
A tone of voice and brand strategy already in place. You'll build on the foundation established for the brand, rather than defining its voice from scratch. So, you'll have plenty of room to focus on creating thoughtful, high-quality content.
See your work go live fast. No lengthy agency handoff cycles — what you create ships to a real, ultra-luxury website.
A team that spans 30+ countries. Designers, architects, and hospitality professionals from every corner of the world, working to the same standards, the same bar for quality.
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