Remote Sales Development Representative

Lead Nurturing & Business Development | Remote | South Africa

Position Overview

We are looking for an experienced Sales Development Representative (SDR) to join a growing US-based commercial furniture business. This is a full-time remote opportunity focused on B2B outbound sales, lead nurturing, prospect qualification and business development .

The successful candidate will work with company-provided, enriched lead lists and engage US-based decision makers across the hospitality, events, education, religious and municipal sectors.

This is

not an entry-level SDR role . The ideal candidate will have at least 3 years of B2B outbound sales experience, be confident conducting unscripted calls with senior decision makers, and be highly self-managed with the ability to manage their own pipeline and reporting without close supervision.

Key Responsibilities

Manage and work through company-provided B2B lead lists to generate qualified sales opportunities.

Conduct outbound prospecting through

cold calling, email, LinkedIn and SMS .

Nurture longer sales-cycle opportunities until prospects are genuinely sales-ready.

Qualify prospects based on business need, buying intent, timing, decision-making authority and potential opportunity value.

Build relationships with US-based decision makers, including

General Managers

Facility Directors

Purchasing and Procurement Officers

Parks and Recreation Directors

School Administrators

Church Administrators

Event and Venue Managers

Handle objections confidently and maintain natural, unscripted conversations.

Identify qualified opportunities and hand them over to Territory Sales Representatives.

Maintain accurate and detailed CRM records for all prospect interactions and opportunities.

Follow up consistently with prospects and manage multiple opportunities through different stages of the sales cycle.

Use sales intelligence and prospecting tools to research accounts and personalise outreach.

Use AI tools to support prospect research, personalisation, summarisation and productivity.

Provide regular reporting on activity, pipeline progression, qualified opportunities and follow-up requirements.

Work independently and proactively without requiring constant supervision or prompting.

Potentially support opportunities further through the sales process, with closing ability considered a strong advantage.

Key Performance Indicators

Success will not be measured purely by call or appointment volume.

The primary focus will be on

Number and quality of

qualified opportunities generated .

Opportunities accepted by the Territory Sales Representatives.

Quality and accuracy of qualification.

Consistent pipeline development and lead nurturing.

CRM accuracy and documentation.

Follow-up discipline.

Self-managed reporting and communication.

Ability to maintain a consistent outbound activity level.

Contribution to revenue-generating opportunities.

Requirements

Experience

Minimum

3 years' experience in B2B outbound sales, SDR, BDR, lead generation, lead nurturing or inside sales.

Proven experience generating

qualified opportunities for an outside or field sales team .

Experience selling into the

US market is highly advantageous.

Experience working with longer B2B sales cycles is preferred.

Experience within SaaS, BPO, commercial services, furniture, hospitality, events or other B2B environments is advantageous.

Previous fully remote experience is strongly preferred.

Communication

Fluent, professional spoken English is essential.

Must have clear, neutral and easily understood English suitable for speaking with US-based decision makers.

Strong telephone presence and confidence communicating without relying heavily on scripts.

Excellent objection handling, rapport building and questioning skills.

Ability to communicate professionally with senior business decision makers.

A voice sample or recorded call example is required with every candidate submission.

Self-Management

The successful candidate must be highly independent and capable of managing their own workload.

You should be able to

Manage your own daily pipeline and priorities.

Work effectively without constant supervision.

Proactively report on activity and progress.

Identify when follow-up is required without being prompted.

Maintain consistent productivity while working remotely.

Demonstrate strong accountability and ownership.

Sales & Technology Skills

Experience with the following tools is advantageous

EspoCRM or comparable CRM platforms

RingCentral or similar cloud-based diallers

LinkedIn Sales Navigator

ZoomInfo

Apollo.io

Mautic or other marketing automation platforms

ChatGPT and other AI productivity/research tools

Magento 2

Candidates do not need experience with every platform, but should demonstrate strong overall CRM, sales technology and prospecting-tool proficiency .

Working Hours

Monday to Friday

US Eastern Time

approximately 09:00–17:00 ET

South African Time

approximately 15:00–23:00 SAST, shifting to approximately 16:00–00:00 SAST during US winter time .

Candidates must be comfortable and able to maintain this schedule on a long-term basis .

Short-term or temporary evening availability will not be suitable.

Remote Working Requirements

Candidates must have

A dedicated, quiet home office.

Reliable high-speed internet.

A suitable computer/laptop and professional working environment.

Reliable backup power for outages/load shedding, such as an inverter or UPS.

Mobile internet/data failover.

A demonstrated ability to remain operational during power or connectivity interruptions.

Candidates will be required to confirm their internet and backup power arrangements in writing .