Sales Representative

RoleSales Representative

Priority LocationSouth Africa

Working HoursUS Eastern Time

Type of contractIndependent Contractor

Type of jobRemote

The final offer is at the client’s discretion and will depend on the candidate’s interview result, skills, and experience.

About the Role: The Sales Representative is a full-cycle sales professional responsible for driving revenue through the sale of exhibitor booth space, product placement opportunities, signage advertising, and sponsorship packages for the annual trade show. This role combines new business development with account management, owning both exhibitor acquisition and renewals while identifying opportunities to upsell booth upgrades and sponsorships. The ideal candidate has a proven track record selling trade show exhibits, event sponsorships, or media advertising, thrives in a phone-heavy sales environment, and is motivated by revenue targets and relationship building.

Key Responsibilities

New Business Development

• Prospect and close new exhibitors through outbound phone calls, emails, and virtual meetings

• Generate qualified opportunities and build a consistent sales pipeline

• Present exhibitor packages and sponsorship opportunities tailored to client needs

Account Management & Renewals

• Manage and renew existing exhibitor accounts

• Upsell booth upgrades, product placements, signage advertising, and sponsorship packages

• Build long-term relationships that drive repeat business year after year

Sales Pipeline & CRM Management

• Maintain accurate sales activities, pipeline, and forecasts within the CRM

• Track opportunities from prospecting through contract execution

• Provide regular reporting on activity, bookings, and revenue performance

Event Sales Execution

• Manage the annual sales cycle, including early-bird pricing, promotional deadlines, and event sell-out milestones

• Coordinate with internal leadership on large sponsorship opportunities requiring executive involvement

• Ensure timely follow-up and exceptional customer experience throughout the sales process

Qualifications & Skills

Hard Skills

• 5+ years of successful sales experience in trade show exhibits, event sponsorships, conference, expo, or media/advertising sales (required)

• Demonstrated history of achieving revenue targets with verifiable booked sales results

• Proven success managing both new business development and exhibitor or client renewals

• Experience selling over the phone and conducting virtual sales presentations

• Proficiency with HubSpot or comparable CRM platforms such as Salesforce, Zoho, or Pipedrive

• Excellent written and spoken English with confidence communicating with U.S. business owners

Nice to Have

• Experience selling to beauty, hair care, wellness, or consumer products companies

• Familiarity with U.S. trade shows, expos, and exhibitor buying behavior

• Experience selling sponsorship packages, advertising, or event marketing solutions

Soft Skills

• Highly motivated and results-driven with a strong hunter mentality

• Excellent relationship-building and consultative selling skills

• Strong negotiation and closing abilities

• Organized with disciplined pipeline management and follow-through

• Self-motivated and comfortable working independently in a remote environment

• Resilient, persistent, and accountable for meeting revenue goals

Success in This Role

A successful Exhibitor & Sponsorship Sales Representative will:

• Consistently achieve revenue and booth sales targets

• Maintain a strong exhibitor renewal rate while growing existing accounts

• Increase sponsorship and booth upgrade sales through consultative selling

• Maintain an accurate CRM pipeline and reliable sales forecasts

• Build long-term relationships that contribute to the continued growth and success of the annual event