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Marketing Specialist

Somewhere Agency Mid Marketing & Content

A digital marketing agency is seeking a remote Marketing Specialist to handle inbound nurturing, outbound automation, and SEO execution. The role requires 3-6 years of generalist marketing experience and proficiency with AI tools.

Can a South African apply?

The employer’s own job board lists this role’s eligible location as:

South Africa (Remote)

Taken from the structured location field on the employer’s job board, not from the wording of the advert, when we last checked it on 2026-09-15. Employers change eligibility without notice — the employer’s page is the authority, not this one.

What it pays

As advertised
$1 200 – 2 000/mo

The posting states it as: “depending on experience”

The full posting

Reproduced from the employer’s own listing, unedited.

Read the posting in full · 446 words

Job TitleMarketing Specialist

ScheduleMonday to Friday 9-5 EST

Salary:  $1,200-2,000 USD (depending on experience)

Work typeRemote | Independent Contractor

About the company and the role

A full-service digital marketing agency based in South Bend, Indiana, supporting 100+ clients nationwide. This role supports both our internal marketing engine and client fulfillment, reporting directly to the Founder with day-to-day team support in Slack. This is not an SDR role —there is no cold calling and there are no revenue quotas. Success is measured entirely by shipping high-quality marketing output on schedule, taking ownership, and operating with proactive communication.

Key Responsibilities

Inbound Nurturing & Outbound Automation

  • Newsletter Management: Support the weekly dental newsletter ( Marketing Minute 4 Dentists ) through lead magnets, content upgrades, and subscriber growth tactics; manage production, formatting, and scheduling in Beehiiv.
  • Webinar Execution: Build landing pages, execute promotional campaigns, and manage reminder and follow-up email sequences.
  • Outbound & Referral Automation: Oversee automated outbound sequences in Explee, routing warm leads directly to the Founder; track referrals and send thank-yous/bonuses.
  • Social & PR: Launch and manage Alpha Dog's social profiles (Facebook, Instagram, LinkedIn); source and pitch podcast guest opportunities for the Founder.

SEO Execution

  • Keyword Research: Use Claude with Ahrefs integrations to identify high-value keyword opportunities and content gaps for Alpha Dog and its clients.
  • Page Production: Draft content in Markdown ( .md ), leverage Claude to build HTML landing pages, and publish them directly to target websites.
  • Reporting: Track traffic movement and rankings, rolling the data into monthly client reports.

General Support ("Swiss Army Knife")

  • AI-Assisted Web Edits: Execute minor web builds and page edits by directing AI tools (no formal coding background required).
  • Software & Data Management: Maintain software subscriptions, seat assignments, client reporting pulls, and data cleanup.
  • Team Overflow: Assist senior staff with operational tasks to keep leadership focused on strategy and client relationships.

Success Metrics

  • On-time shipping of assigned tasks across inbound, SEO, and operations.
  • Active involvement in team syncs (Monday Zoom call, Friday written/video recaps).
  • High responsiveness in Slack during working hours, with clear communication if blockers arise.
  • Hitting clear milestones outlined in a structured 30/60/90-day plan.

Ideal Candidate

  • Experience: 3–6 years in generalist marketing roles, digital agencies, or execution-heavy marketing positions.
  • Tool Familiarity: Comfortable with (or willing to quickly learn) Beehiiv, Explee, Ahrefs, Claude, ChatGPT, Slack, Google Workspace, Canva, and major social platforms.
  • AI Proficiency: Ability to direct AI tools like Claude and ChatGPT daily to streamline writing, formatting, and basic web updates.
  • Core Mindset: High ownership ("give-a-shit factor"), proactive problem-solving, and a habit of raising hands early when stuck.

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