← Pavago

Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation

Pavago Employer Mid Marketing & Content

Pavago is hiring a Demand Generation Manager for a client to build scalable B2B marketing programs, manage multi-channel campaigns, and drive qualified pipeline growth.

Can a South African apply?

The employer’s own job board lists this role’s eligible location as:

South Africa (remote)

Taken from the structured location field on the employer’s job board, not from the wording of the advert, when we last checked it on 2026-09-22. Employers change eligibility without notice — the employer’s page is the authority, not this one.

What it pays

Not published. This posting states no figure, and we do not estimate one. Ask during the first conversation.

The full posting

Reproduced from the employer’s own listing, unedited.

Read the posting in full · 325 words

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type

Full-Time, Remote

Working Hours

U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between

marketing and sales , with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

Build and execute multi-channel demand generation campaigns

Manage campaigns across

Email marketing

Content

Webinars

Paid acquisition

Account-Based Marketing (ABM)

Build lead nurture and lifecycle programs

Partner with sales to define ICP, audiences, and targeting

Develop lead scoring and qualification frameworks

Track and improve

MQL → SQL → Opportunity conversion

Analyze pipeline contribution, campaign ROI, and funnel performance

Improve marketing automation and CRM workflows

Run experiments to increase qualified leads and pipeline

Report performance insights and recommendations to leadership

Requirements

4+ years of B2B marketing or demand generation experience

Proven experience generating

measurable sales pipeline

Strong understanding of B2B sales and marketing funnels

Experience with

HubSpot, Salesforce, Marketo , or similar platforms

Experience building multi-channel demand generation campaigns

Strong knowledge of lead nurturing, scoring, and qualification

Strong analytical and campaign management skills

Comfortable measuring campaign ROI and pipeline contribution

Ability to collaborate closely with sales leadership

Strong written and verbal English communication

What Success Looks Like

Growth in qualified marketing-generated pipeline

Higher MQL-to-SQL and SQL-to-opportunity conversion

Strong campaign ROI and pipeline contribution

Effective lead nurturing and lifecycle programs

Clean marketing automation and CRM processes

Strong alignment between marketing and sales

Interview Process

Initial Screening Call

Spark Hire Video Interview

Recruiter Interview

Client Interview

Offer & Onboarding

Apply Now

If you know how to turn B2B marketing campaigns into qualified pipeline , understand demand generation funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs

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