Digital Marketing Manager

Digital Marketing Manager

Salary$2,500-3,000

Schedule9 AM to 5 PM Irish Time

Fully Remote

LocationSouth Africa

About the Company

Our client is a growing mortgage company dedicated to helping individuals and families navigate the home financing process with exceptional service and innovative marketing strategies. As the company continues to expand, they are seeking a well-rounded  Digital Marketing Manager  who can take ownership of all marketing initiatives and proactively drive business growth across multiple digital channels.

Role Overview

The Digital Marketing Manager will own the company's digital marketing strategy and day-to-day execution across social media, paid advertising, content creation, website management, SEO, AI search optimization, and email marketing.

This is a highly autonomous role for someone who enjoys wearing multiple hats and taking ownership of marketing initiatives from concept to execution. The successful candidate will be responsible for creating engaging content, managing advertising campaigns, improving online visibility, maintaining the company website, and continually identifying new opportunities to generate leads and grow the business.

The ideal candidate is a proactive self-starter who enjoys bringing new ideas to the table, stays ahead of emerging marketing trends, and is excited to leverage AI-powered marketing tools to improve performance and search visibility.

Key Responsibilities

Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies that support company growth

- Identify new marketing opportunities and recommend innovative campaigns

- Continuously evaluate marketing performance and optimize strategies based on results

- Stay current with emerging digital marketing trends, AI tools, and platform updates

- Proactively introduce new initiatives that generate leads and improve brand awareness

Social Media Management

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Create and manage engaging content across platforms including

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Instagram

- LinkedIn

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Facebook

- Other relevant social media channels

- Build and maintain a consistent brand presence

- Develop social media calendars and publishing schedules

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Write compelling captions and marketing copy

- Monitor engagement and optimize content performance

- Create both organic and paid social campaigns

Paid Advertising

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Plan, launch, and optimize paid advertising campaigns across

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Google Ads

- Meta Ads (Facebook & Instagram)

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LinkedIn Ads

- Monitor campaign performance and budget allocation

- Improve lead generation and return on advertising spend (ROAS)

- Conduct A/B testing for creatives, messaging, and audiences

- Produce regular performance reporting and recommendations

Content Creation

- Create high-quality marketing content for digital channels

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Produce video content for

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Social media

- Paid advertising campaigns

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Brand awareness initiatives

- Design creative assets that align with company branding

- Develop educational and promotional content for mortgage-related topics

- Repurpose content across multiple platforms to maximize reach

Email Marketing

- Manage customer email campaigns using HubSpot

- Build and maintain email workflows and automation

- Create newsletters, promotional campaigns, and nurture sequences

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Segment audiences for targeted communication

- Monitor campaign performance and optimize open rates, click-through rates, and conversions

Website Management

- Manage and maintain the company website

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Publish blog articles and educational content

- Add and update website pages as needed

- Ensure website content remains current and optimized

- Troubleshoot or resolve basic website technical issues when possible

- Coordinate larger website improvements when necessary

SEO & AI Search Optimization

- Develop and execute SEO strategies that improve organic search rankings

- Conduct keyword research and content optimization

- Build content strategies that improve visibility across traditional search engines

- Optimize content for AI-powered search platforms such as ChatGPT, Gemini, and other emerging AI search experiences

- Monitor SEO performance and recommend improvements

- Implement on-page and technical SEO best practices

Marketing Analytics & Reporting

- Track key marketing performance metrics

- Analyze campaign effectiveness across all channels

- Provide regular reporting and actionable recommendations

- Monitor lead generation, website traffic, and conversion rates

- Identify opportunities to improve marketing ROI

Required Qualifications

- 5–8 years of experience in Digital Marketing

- Proven experience managing multi-channel digital marketing campaigns

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Strong experience with

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Google Ads

- Meta Ads

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LinkedIn marketing

- Social media content creation

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Email marketing

- Hands-on experience using HubSpot for email marketing and campaign management

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Proven success improving SEO performance

- Demonstrated experience optimizing content for AI-powered search platforms and generative AI visibility

- Experience managing website content and updates

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Strong content writing and copywriting skills

- Experience producing or coordinating video content for digital marketing

- Excellent written and verbal English communication skills

- Strong organizational and project management abilities

- Ability to work independently with minimal supervision

- Self-starter with a proactive mindset and strong initiative

- Demonstrated ability to identify growth opportunities and implement new ideas

Preferred Qualifications

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Experience marketing within

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Mortgage

- Banking

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Financial Services

- Professional Services

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Familiarity with website CMS platforms

- Basic website troubleshooting or technical maintenance experience

- Experience using AI marketing tools for content creation and workflow automation

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Knowledge of technical SEO

- Experience managing marketing automation campaigns

- Graphic design or video editing experience is a plus

Technology & Tools

Experience with the following is highly preferred

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HubSpot

- Google Ads

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Meta Ads Manager

- LinkedIn Campaign Manager

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Google Analytics

- SEO platforms and keyword research tools

- AI tools such as ChatGPT, Gemini, Claude, or similar platforms

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Website CMS platforms

- Video editing and content creation tools

Role Details

- Fully remote position

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Full-time

- 5–8 years of experience required

- High-autonomy role with ownership of the company's marketing initiatives

What This Role Offers

- Opportunity to own the entire digital marketing function

- High level of autonomy and creative freedom

- Ability to shape the company's marketing strategy and future growth

- Diverse responsibilities across paid media, content, SEO, AI optimization, and website management

- Opportunity to introduce new ideas and innovative marketing initiatives

- Collaborative environment with direct access to leadership and decision-making

Ideal Candidate Profile

- Well-rounded digital marketing professional with experience across multiple disciplines

- Creative thinker who enjoys developing new marketing initiatives

- Strong executor who can move ideas from concept to implementation

- Data-driven marketer who balances creativity with measurable performance

- Comfortable wearing multiple hats in a growing organization

- Passionate about learning emerging marketing technologies and AI trends

- Self-motivated professional who consistently looks for opportunities to improve results

- Proactive communicator who brings ideas and recommendations rather than waiting for direction

- Adaptable marketer who enjoys continuous learning and professional growth

Success Metrics

- Growth in qualified lead generation

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Website traffic and SEO performance

- AI search visibility across platforms such as ChatGPT and Gemini

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Paid advertising ROI and campaign performance

- Social media engagement and audience growth

- Email marketing performance (open rates, click-through rates, conversions)

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Website content freshness and optimization

- Successful execution of new marketing initiatives

- Overall contribution to business growth and brand awareness