GoHighLevel Marketing Operations Specialist

GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media

Full-Time | Remote | U.S. Business Hours (PST Preferred)

About the Role

At Pavago, one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination.

This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations.

If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit.

What You’ll Own

GoHighLevel CRM & Marketing Automation

Build, manage, and optimize workflows inside GoHighLevel (GHL)

Create and maintain

CRM automations

Nurture sequences

Email campaigns

Follow-up workflows

Lead pipelines

Maintain clean and accurate contact and pipeline records

Ensure leads and customers receive timely communication

Monitor workflows for errors, missed follow-ups, or automation gaps

Support funnels and outreach campaigns from setup through execution

Email Marketing & Lead Nurturing

Build and execute email campaigns within GoHighLevel

Manage automated lead nurture and follow-up sequences

Organize audience and contact data

Monitor campaign execution and engagement

Ensure leads move through the appropriate CRM stages

Improve follow-up consistency across marketing and sales workflows

Social Media & Content Execution

Create, schedule, and publish content across

LinkedIn

Facebook

Instagram

Online communities

Manage comments, DMs, and community engagement

Maintain consistent brand messaging across channels

Track engagement and maintain performance reports

Support promotional and advertising campaign execution

Content Creation & Digital Assets

Create and edit

Short-form videos

Social media clips

Graphics

Marketing assets

Use tools such as

Canva

Veed

Opus Clips

Format and organize

Guides

Scripts

Workbooks

Program materials

Maintain consistent branding and organization across digital assets

Operational & Executive Support

Coordinate calendars, scheduling, and day-to-day operational workflows

Maintain task trackers, project workflows, and documentation

Support leadership with execution and follow-through

Keep files, records, and communication systems organized

Identify workflow gaps and recommend practical improvements

Program & Membership Operations

Maintain digital program and membership materials

Support participant onboarding and communication

Track member progress and follow-ups

Troubleshoot minor platform and workflow issues

Ensure participant and membership processes run smoothly

Lead Generation & Research

Research Ideal Client Profiles (ICPs)

Build prospect lists and outreach databases

Support lead generation and outreach campaigns

Assist with basic website updates and account setup

Conduct operational and marketing research

Compile structured reports and insights for leadership

Required Experience & Skills

Experience in one or more of the following

Marketing Operations

Marketing Coordination

Executive Assistance

Operations Support

Virtual Assistance

Hands-on GoHighLevel (GHL) experience

Experience with

CRM management

Marketing automation

Email campaigns

Lead nurturing and follow-ups

Strong proficiency with

Google Workspace

Google Sheets

Google Calendar

Google Drive

Experience with social platforms including LinkedIn, Facebook, and Instagram

Familiarity with content tools such as

Canva, Veed, or Opus Clips

Strong written English communication

Excellent organization and multitasking skills

Ability to work independently with minimal supervision

Availability during

U.S. PST business hours

Nice to Have

Experience supporting founders, coaches, or entrepreneurial businesses

Community or membership management experience

Experience building funnels and lead nurturing systems

Familiarity with

Slack

ClickUp

Notion

Airtable

HubSpot

Experience improving CRM or marketing automation workflows

What Makes You a Strong Fit

You’re highly execution-oriented and dependable

You have real hands-on experience working inside GoHighLevel

You naturally keep CRMs, workflows, and documentation organized

You proactively identify missed follow-ups and process gaps

You’re comfortable balancing marketing, operations, content, and communication

You communicate clearly and professionally

You thrive in fast-moving environments where priorities can change quickly

What a Typical Day Looks Like

You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages.

Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities.

In short

you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day.

Key Metrics for Success

Clean and accurate GoHighLevel CRM data

Reliable execution of workflows and automations

Zero missed lead or customer follow-ups

Consistent and timely email and social media execution

Strong engagement and responsive communication

Organized program and digital assets

Accurate pipeline tracking

Reliable completion of operational priorities

Why This Role Stands Out

Hands-on ownership of

GoHighLevel and marketing automation

Exposure to CRM, email marketing, social media, and operations

Direct collaboration with leadership

Opportunity to build and improve automated marketing workflows

Fast-paced, fully remote environment

Growth opportunities into

Marketing Operations, CRM Management, Automation, or Operations Leadership

Interview Process

Initial Application Review

Spark Hire Intro Video

Marketing & Operations Interview

Practical Task – GoHighLevel Workflow or Content Exercise

Final Interview

Offer & Onboarding

Apply Now

If you have hands-on GoHighLevel experience , enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you.

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