Inbound Marketing Manager

Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Position Type

Full-Time, Remote

Working Hours

U.S. Business Hours

About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be

Creating high-performing LinkedIn content

Driving meaningful audience engagement

Turning conversations into qualified pipeline

Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

Create and manage high-performing

LinkedIn posts

Carousels

Hooks

Content campaigns

Develop content angles that attract

Founders

Decision-makers

High-intent B2B buyers

Continuously test and optimize content based on

Reach

Engagement

Conversations

Pipeline impact

Build content strategies designed to generate inbound demand

Content → Conversation → Pipeline

Turn

Likes

Comments

Profile views

Inbound engagement into meaningful conversations

Initiate natural, value-driven DMs based on user intent

Qualify prospects and move them into the sales pipeline

Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

Engage consistently with prospects through

Comments

DMs

Ongoing conversations

Build long-term relationships with leads and decision-makers

Nurture inbound prospects through

Thoughtful follow-ups

Educational content

Strategic messaging

Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

Build simple inbound funnels

Content → Engagement → Conversation → Call

Develop

Lead magnets

Nurture flows

Conversion paths

Optimize conversion rates across each funnel stage

Improve content performance using data-driven insights

Sales & Founder Collaboration

Work closely with the founder to improve lead quality and conversion

Share insights regarding

Audience behavior

Objections

Messaging

Content performance

Optionally support early-stage sales conversations where needed

Required Experience & Skills

2+ years of experience in:

Inbound marketing

Content-led lead generation

Organic B2B growth

Strong experience growing and managing LinkedIn content

Proven ability to generate

Inbound leads

Booked calls

Pipeline through content

Excellent copywriting and messaging skills

Strong understanding of B2B sales cycles and buyer psychology

Ability to connect content performance directly to business outcomes

What Makes You a Great Fit

You know how to turn content into pipeline — not just engagement

You understand inbound marketing systems and buyer journeys

You think in

Funnels

Conversion paths

Lead quality

You are both

Creative with content

Analytical with performance

You take ownership of

Leads

Conversations

Pipeline growth

You understand how to build trust-based relationships through content

Ideal Experience

Personal brand growth experience on LinkedIn

Experience generating inbound pipeline for

B2B agencies

SaaS companies

Consulting firms

Service businesses

Familiarity with

LinkedIn analytics

CRM systems

Content performance tracking

Experience using AI tools such as

ChatGPT

Claude for:

Ideation

Research

Content optimization

What a Typical Day Looks Like

Your day may include

Writing and scheduling LinkedIn content

Reviewing engagement and content performance metrics

Responding to comments and engaging with prospects

Starting conversations through thoughtful DMs

Qualifying inbound opportunities and routing leads

Building or refining inbound funnels

Collaborating with the founder on messaging and pipeline quality

Testing new hooks, content angles, and lead-generation ideas

In short

You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

Key Metrics for Success (KPIs)

Qualified inbound leads generated

Conversations started from content engagement

Pipeline contribution and booked calls

LinkedIn content performance and engagement quality

Funnel conversion rates

Audience growth and relationship quality

Why This Role Stands Out

Direct ownership over inbound pipeline generation

High-impact role tied directly to business growth

Work closely with the founder on strategy and execution

Creative freedom with measurable performance ownership

Opportunity to build scalable inbound systems from the ground up

Remote flexibility with strong long-term growth potential

Interview Process

Initial Screening Call

Recruiter Interview

Final Interview

Offer & Onboarding

Apply Now

If you

Know how to generate pipeline through content

Understand LinkedIn-driven B2B growth

Enjoy turning engagement into real business opportunities

We’d love to hear from you.