Outbound Lead Generation Specialist - (Cold Email Focus)

Cold Email Outreach Specialist – Outbound Lead Generation & Deliverability | Remote

Position Type

Full-Time, Remote

Working Hours

U.S. Client Business Hours

Preferred Locations

LATAM, South Africa, Philippines, Pakistan

About the Role

At Pavago, one of our clients is hiring a Cold Email Outreach Specialist / Outbound Lead Generation Representative to generate qualified pipeline through targeted, data-driven outbound email campaigns.

This is a hands-on role with ownership of the full cold email workflow — from prospect research and list building to campaign setup, copywriting, deliverability, optimization, reply management, and lead qualification.

This is not a passive list-sending role. You should understand how targeting, messaging, domain reputation, inbox health, and deliverability work together to drive outbound performance.

If you know how to build targeted lists, write cold emails that generate responses, maintain healthy sending infrastructure, and continuously optimize campaigns based on data, this role is a strong fit.

What You’ll Own

Prospect Research & List Building

Build highly targeted B2B prospect lists using

Apollo

ZoomInfo

LinkedIn Sales Navigator

Crunchbase

Segment prospects by ICP, industry, role, company size, and geography

Research prospects and companies to identify personalization opportunities

Validate and clean lead data using tools such as NeverBounce, ZeroBounce, or Clearout

Maintain accurate and organized prospect databases

Cold Email Campaign Execution

Write compelling cold email copy, subject lines, and CTAs

Build and launch

multi-step outbound sequences across 4–8 touchpoints

Personalize messaging using prospect, company, and industry insights

Manage campaign setup, scheduling, and sending workflows

Monitor campaigns daily and identify opportunities for improvement

Maintain consistent outbound campaign volume without sacrificing quality

Deliverability & Inbox Health

Manage domain and inbox warmup using platforms such as

Instantly

Smartlead

Lemlist

Mailwarm

Monitor sender reputation, bounce rates, spam signals, and inbox health

Manage inbox and sending-account rotation

Identify deliverability problems before they significantly impact campaign performance

Troubleshoot common sending and inbox-placement issues

Understand the fundamentals of

SPF, DKIM, and DMARC

Campaign Optimization & A/B Testing

A/B test

Subject lines

Email copy

CTAs

Personalization

Send times

Track campaign performance including

Open rates

Reply rates

Positive reply rates

Bounce rates

Qualified conversations

Identify underperforming campaigns and diagnose potential causes

Continuously improve targeting, messaging, and campaign structure based on data

Maintain organized reporting dashboards and campaign documentation

Lead Qualification & CRM Management

Monitor campaign replies and categorize responses accurately

Identify interested and qualified prospects

Route qualified opportunities to SDRs, Account Executives, or sales leadership

Provide clear notes and context during lead handoffs

Maintain accurate CRM records using

HubSpot

Salesforce

Zoho

Similar CRM platforms

Ensure outreach and engagement data remains clean and up to date

Compliance & Outreach Best Practices

Follow applicable outbound email requirements, including CAN-SPAM, GDPR, and CCPA

Maintain suppression and opt-out lists

Ensure unsubscribe requests are handled correctly

Follow responsible sending practices designed to protect domain and sender reputation

Must-Have Experience & Skills

1–2+ years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing

Hands-on experience managing cold email campaigns

Experience with platforms such as

Apollo

Instantly

Smartlead

Lemlist

Woodpecker

Strong cold email copywriting skills

Experience building prospect lists and segmenting audiences

Understanding of cold email deliverability fundamentals

Strong Excel or Google Sheets skills

Excellent written English communication

Strong attention to detail

Comfortable working independently during U.S. client business hours

Preferred Experience

Experience managing inbox health and deliverability at scale

Familiarity with

DNS, SPF, DKIM, and DMARC

Experience generating outbound pipeline for

B2B SaaS

Agencies

Professional services

High-ticket service businesses

Experience working alongside SDRs and Account Executives

Familiarity with CRM and outbound automation workflows

Experience troubleshooting low reply rates, high bounce rates, or deliverability issues

Tools & Tech

Apollo | Instantly | Smartlead | Lemlist | Woodpecker | LinkedIn Sales Navigator | ZoomInfo | Crunchbase | NeverBounce | ZeroBounce | HubSpot | Salesforce | Zoho | Google Sheets

What Makes You a Strong Fit

You understand that successful cold email is about more than sending volume

You can balance

deliverability, targeting, copy, and personalization

You write concise and persuasive outbound messaging

You’re analytical and comfortable making decisions from campaign data

You proactively identify problems instead of waiting for campaigns to fail

You’re organized and disciplined with campaign tracking

You enjoy testing new approaches and continuously improving performance

What a Typical Day Looks Like

You may start your day reviewing campaign performance, bounce rates, reply rates, and inbox health before checking replies and routing qualified prospects to sales.

From there, you’ll research new target accounts, build and clean prospect lists, write personalized sequences, launch campaigns, and run A/B tests.

Throughout the day, you’ll monitor deliverability, optimize underperforming campaigns, update CRM records, and ensure outbound systems remain organized and healthy.

In short

you own cold email execution from prospect data to qualified opportunity.

Key Metrics for Success

Positive reply rate

Qualified conversations generated

Qualified pipeline opportunities created

Healthy inbox placement and sender reputation

Bounce rates maintained within acceptable thresholds

Consistent campaign execution and optimization

Accurate lead qualification and routing

CRM and outreach data accuracy

Interview Process

Initial Phone Screen

Spark Hire Video Interview

Pavago Recruiter Interview

Practical Assessment – Cold Email Sequence Exercise

Client Interview

Offer & Background Verification

Apply Now

If you understand cold email outreach, B2B lead generation, deliverability, prospecting, and campaign optimization and enjoy turning targeted outreach into qualified sales opportunities, we’d love to hear from you.

Apply now and help build a consistent, scalable outbound pipeline.

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#LI-AG1