Paid Ads Specialist

Paid Ads Specialist – Performance Marketing

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads .

This is a hands-on role focused on lead generation, conversions, ROAS, CPA, and scalable growth . You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.

We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.

What You’ll Do

Paid Media Management

Build, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedIn

Conduct keyword, audience, competitor, and targeting research

Manage campaign budgets and allocate spend based on performance

Use campaign types such as

Search, Display, Performance Max, remarketing, and paid social

Campaign Optimization

Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume

Run structured A/B tests across

Ad copy and creative

Audiences and targeting

Landing pages

Bidding strategies

Identify underperforming campaigns and implement improvements

Scale winning campaigns while maintaining efficiency

Tracking & Analytics

Configure and monitor conversion tracking using Google Analytics (GA4) and Google Tag Manager

Analyze performance across the full acquisition funnel

Prepare clear weekly/monthly performance reports

Translate campaign data into actionable recommendations

Creative & Funnel Collaboration

Work with design and content teams on ad creative and messaging

Recommend landing page and funnel improvements

Align paid acquisition campaigns with broader marketing goals

What We’re Looking For

Proven experience managing Google Ads and Meta Ads

Strong understanding of

PPC, paid social, conversion tracking, attribution, and remarketing

Hands-on experience with

Google Analytics and Google Tag Manager

Strong understanding of metrics including

ROAS, CPA, CPC, CTR, and conversion rate

Experience managing and optimizing advertising budgets

Strong analytical and data-driven decision-making skills

Excellent communication and organization

Availability during U.S. business hours

Nice to Have

Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads

Landing page and conversion rate optimization experience

Experience with

Performance Max, automation, scripts, and dynamic campaigns

Multi-touch attribution knowledge

Experience scaling successful lead-generation campaigns

What Success Looks Like

Improved ROAS and CPA

Consistent growth in qualified leads and conversions

Efficient allocation of advertising budgets

Accurate conversion tracking and reporting

Strong testing cadence and continuous campaign improvement

Clear, actionable performance insights

Why Join?

Fully remote

High ownership over paid acquisition

Direct impact on

leads, revenue, and growth

Opportunity to manage campaigns across multiple advertising platforms

Data-driven environment where testing and experimentation are encouraged

Growth opportunities within

Performance Marketing and Growth Marketing

Interview Process

Application Review

Spark Hire Intro Video

Paid Media / Performance Marketing Interview

Practical Campaign Exercise

Client Interview

Offer & Onboarding

What Happens After You Apply

Qualified applicants will receive an email invitation from

Spark Hire

to complete a short Intro Video. This helps us learn more about your paid advertising experience, communication skills, campaign management background, and approach to performance optimization .

Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you have hands-on experience with Google Ads and Meta Ads , understand how to improve ROAS, CPA, and conversions , and enjoy testing and scaling performance campaigns, we’d love to hear from you.

#PaidAds #PPC #GoogleAds #MetaAds #PerformanceMarketing #DigitalMarketing #LinkedInAds #MediaBuyer #PaidMedia #RemoteJobs