Facebook/Meta Ads Specialist (BBS814)

We're looking for a

Facebook/Meta Ads Specialist to plan, launch, and optimize paid social campaigns across Facebook and Instagram for a portfolio of clients. This is a hands-on execution role for someone who lives inside Meta Ads Manager, knows how to read performance data, and can translate results into clear decisions that improve campaign outcomes.

You will own campaign setup, audience targeting, creative testing, budget management, and reporting. If you have a strong track record running Meta campaigns that drive real results and can move quickly between multiple client accounts without losing quality, this role is a strong fit.

Why You'll Want to Join

You will be paid in USD (bi-monthly: every 15th and 30th)

Paid Time Off

in accordance with company policy

Observance of

Holidays per company guidelines

100% remote setup so you can work wherever you're most productive

Work across a diverse portfolio of client accounts with real performance ownership

Fast feedback loops and a team that values execution over process

What You'll Work On

Campaign Strategy and Setup

Build and launch Meta ad campaigns across Facebook and Instagram aligned to client goals

Define campaign objectives, budget allocation, and bidding strategies

Set up and organize campaigns, ad sets, and ad creative using best-practice account structures

Develop audience targeting strategies using custom audiences, lookalikes, interest targeting, and retargeting

Creative Testing and Optimization

Collaborate with creative teams to brief, test, and iterate on ad creative including static images, carousels, and video

Run structured A/B tests across copy, creative, audiences, and placements

Identify top-performing creative and scale what works while cutting what does not

Stay current on Meta best practices, algorithm updates, and platform changes

Performance Analysis and Reporting

Monitor campaign performance daily and make data-driven optimizations to improve ROAS, CPA, CPL, and other key metrics

Analyze funnel performance and identify drop-off points that need to be addressed

Build and deliver clear performance reports with insights and recommended next steps

Use Meta Ads Manager, Meta Business Suite, and third-party reporting tools to track and communicate results

Client and Account Management

Manage multiple client accounts simultaneously with a consistent level of attention and performance focus

Communicate campaign updates, results, and recommendations clearly to internal teams or clients

Flag performance issues early and come with a plan rather than just a problem

What You Bring

2 to 4+ years of hands-on experience managing Facebook and Instagram ad campaigns

Strong proficiency in Meta Ads Manager including campaign setup, audience targeting, and performance optimization

Proven track record of improving key metrics such as ROAS, CPA, or CPL across paid social campaigns

Experience running creative tests and using data to inform decisions

Comfortable managing multiple client accounts simultaneously

Strong analytical skills and the ability to translate data into clear, actionable insights

Clear written communication skills for reporting and client-facing updates

Nice to Have

Experience with Meta Pixel setup, events, and conversion API integrations

Familiarity with third-party tools such as Triple Whale, Northbeam, or similar attribution platforms

Background in DTC, e-commerce, or lead generation campaigns

Experience with other paid social platforms such as TikTok Ads or Pinterest Ads

How to Apply

Please include

Your

updated resume

A short Loom video (1 to 2 minutes) introducing yourself, walking through a Meta campaign you managed, and describing how you improved performance over time

Only candidates who submit a Loom video will be moved to the next step of the hiring process.

If you know Meta Ads inside and out, make decisions based on data, and want direct ownership over campaigns that drive real client results, this role gives you the accounts, the tools, and the autonomy to do your best work.